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| The
focus of emarketing is shifting more and more towards the use of emails. The
technology enabling you to build, manage, report, analyse and react is becoming
more sophisticated and powerful. And the tools available are now far more flexible. |
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| Driving
email campaigns, managing newsletters, running competitions, handling customer
services and all the other myriad options offered by emails, can all be handled
by Linkacity.com. For acquiring and retaining customers, email is ideal, offering
an interactive, low cost solution. |
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| What
other medium offers you such flexibility and opportunity for developing a virtually
personal relationship with millions of customers? The technology available
will allow you to tailor what you offer almost magically to what you have learnt
about your customers. This is a two-way process, you can track their past interests,
what they have bought from you, what has interested them in previous emails,
and you can empower them to select the information they want from you. |
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| The
technology is available to make it easy to personalise your emails, customise
the content, the format and the timing of its delivery. And allow recipients
to respond – to request more information, to enter a competition, even to buy
a product – directly by email. The tools to enable advanced use of targeted, reactive, one-to-one email marketing campaigns are available. Companies with the vision to capitalise on this developing technology can use the information they have collected, about their customers and prospective clients, to reduce the costs of customer support, create further sales and build lifetime relationships with their customers. |
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