Much of the available traffic to a site is generated by people using the search facility in their chosen browser. This has encouraged the use of doorway pages.
A doorway page is an "entrance" into your website, and is specifically written for a certain search engine. For instance, websites use doorway pages to get their site into Alta Vista.
To achieve this we create separate pages with specific keywords and tags in them, specifically designed for Alta Vista's ranking requirements.
Once created the doorway page resides within the main site and emulates the design of the main site and it is optimized for one or two keywords.
By carefully choosing the keywords/phrase and incorporating them into a text block of the optimum size, for the intended search engine, the ranking of the doorway page is improved as is the site as a whole..
