It is imperative that the keywords target the online business being promoted.
So when a person uses a search engine and types in a phrase, this "Keyword" will be used by the search engines to return the relevant quality results.
A website or doorway page that targets particular meta-tagged keywords will generate results based on what the spiders reported.
Other meta tags of interest for ranking purposes are Title, Alt, Robot and many others, all of which we take into account when optimizing a website for marketing purposes
