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Search Engine
Optimisation
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Websites
don't just "happen" to rank highly in search engines. The way a website as
a whole and its individual pages are built — from the ground up — effects how
it is placed in search engines. The criteria used by search engines to rank
websites varies from one to another e.g. some rate links
highly others less so. But there are several factors that are common to most,
knowing these factors and what criteria to to incorporate into a website is
called Search Engine Optimisation
(SEO).
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The
knowledge of good SEO is not yet widely spread in Europe but that is changing
very fast. It is important that your website is built with search-engine position
in mind from the beginning.
We know of what makes the search engines "tick" and because they are constantly
changing we monitor the changes. We'll use our experience to ensure your website
isn't "invisible" on the Web.
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We
can put your website into the top 20 by using a combination of good
design from the outset and doorway pages.
The elements which search engines require for a good ranking are listed below
and we include all of them into the design of each website:
- Good keyword(s) in the url
- Good keyword(s) in the title
- Different title, description and keywords for all pages.
- Pages properly structured with H1, P, H2, P, P, H2, P, P etc.
- Good keywords in IMG ALT
attribute
- Structured text and a complete set of links in NOFRAMES if the site is
framed.
- All pages and sites thoroughly cross-linked, not just at top level.
- Eliminate '?' and '&' in links.
- Inbound links from sites with the same theme wherever possible.
- Outbound links to sites with same or higher page rank.
- Submission - one
for each language
Incorporating all of the above elements is only part one of the story, part
two is the use of doorway
pages.
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Much
of the available traffic to a site is generated by people using the search
facility in their chosen browser. This has encouraged the use of doorway
pages.
A doorway page is
a page that resides within the main site that emulates the design of the main
site and is optimized for one or two keywords. By carefully choosing the keywords/phrase
and incorporating them into a text block of the optimum size, for the intended
search engine, the ranking of the doorway page is improved as is the site as
a whole.
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optimisation is complete we start the process of submitting the relevant
pages to your chosen search engines/directories . How your submissions
are undertaken has everything to do with whether they're accepted but rest
assured we know the rules and follow them for each engine. |
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